Neuroscience major. Product thinker. Builder of polished concepts.

Aadi Shankar

Product worlds for curious minds.

Ideas, interfaces, and systems at the intersection of product, intelligence, and creativity.

A living portfolio of app concepts, essays, experiments, and strategic product visions shaped by curiosity about AI, human behavior, design, neuroscience, and finance.

AIDesignHuman behaviorNeuroscienceFinance

Aadi's Mind Map

A portfolio organized as regions of thought.

Neural index

Active Region

Platforms

Product concepts that turn observations into usable worlds.

Creative Platforms / App Ideas

A portfolio of product worlds, not just screens.

Each concept starts with a behavioral observation and then becomes a product system: interface, incentives, memory, context, and a reason to exist.

Featured case studyProduct concept

Voice-first AI decision simulation

Fork

A decision platform that helps people talk through major life choices, model tradeoffs, visualize possible paths, and learn from outcomes over time.

AIConsumerStrategyBehavior
View case study
Fork product concept screens showing voice input, decision modeling, simulation canvas, and memory library.
Preview
Concept systemPrototype-ready

Live-presence social platform

Chronos

A college social layer that shows who is free, where people are, and how vague intentions to hang out can become spontaneous plans.

SocialConsumerBehaviorDesign
Preview
Visual conceptLearning platform

Interactive scientific learning

Signal

An AI learning workspace that turns dense papers into visual pathways, figure walkthroughs, mechanism maps, and guided explanations.

AIEducationResearchNeuroscience
Signal concept dashboard for interactive scientific papers and mechanism maps.
Preview
Experience conceptWorld model

Real-world exploration platform

ReLive

An immersive city interface where users move through real places in a 3D map environment, discover points of interest, and experience cities like explorable worlds.

ConsumerAIDesignStrategy
ReLive concept board showing a 3D real-world exploration platform.
Preview
Experience conceptGenerative memory

Generative memory reconstruction

ReLive Memory

A memory platform that expands photos into richer scenes, reconstructing the moments before and after an image through spatial context, dialogue, emotion, and AI narration.

AIConsumerBehaviorDesign
ReLive memory concept board showing generative reconstruction of personal memories.
Preview
Interface conceptOverlay product

Privacy messaging overlay

Veil

A desktop privacy concept that hides older messages by default and reveals them on hover, reducing shoulder-surfing without breaking conversational context.

PrivacyConsumerDesignStrategy
Veil concept slide showing a privacy-first desktop messaging overlay.
Preview
Data product conceptInstitutional intelligence

Outcome-informed admissions intelligence

Trajectory

An institutional intelligence platform that helps colleges understand which students thrive by comparing real outcomes, applicant patterns, cohort dynamics, and equity guardrails.

AIEducationResearchStrategy
Trajectory admissions intelligence concept dashboard showing outcome explorer, cohort analytics, and equity guardrails.
Preview
Built toolStatic local-first viewer

iMessage archive and diary viewer

The Receipts

A fully local tool that turns an iMessage history with one person into a beautiful by-the-numbers keepsake page with daily message browsing, stats, and a random-day diary mode.

ConsumerPrivacyDesignWriting
Open viewer
The Receipts iMessage archive viewer showing a keepsake page, message stats, and random-day diary controls.
Preview
Featured Case Study

Fork

A voice-first AI decision simulator for choices that are too personal, high-dimensional, and emotionally loaded for a spreadsheet.

Problem

Major decisions rarely fail because people lack raw information. They fail because the important variables are scattered across feelings, constraints, identity, relationships, unknowns, and time. Advice is often too generic, while private reflection is often too unstructured.

Product thesis

Fork treats decision-making as an evolving model. It listens first, detects the tradeoffs inside a user's language, builds a simulation canvas, and then learns from what actually happened so future decisions become more grounded.

Fork product concept screens showing the decision flow from voice input to simulation and memory.

Voice-first intake

Users begin by talking naturally. Fork asks careful follow-ups and converts messy thoughts into structured options, values, unknowns, and evidence.

Decision model summary

The product makes the invisible model visible: what matters, what is missing, who is affected, and where assumptions need pressure-testing.

Simulation canvas

A visual map helps users explore paths, consequences, uncertainty, regret risk, identity fit, social support, and daily-life implications.

Memory and learning loop

After a decision, Fork captures the outcome, compares predictions with reality, and updates the user's personal decision model over time.

My role

  • Defined the product thesis, user psychology, and decision flow.
  • Designed the core interaction model around speech, structured reflection, and visual simulation.
  • Created the concept system, feature architecture, and product storytelling.

Future direction

  • Personal decision memory that becomes more useful with each outcome.
  • Scenario playback for comparing paths over time.
  • Finance, career, relationship, and education-specific decision modules.
Request deeper product deck
Writing / Essays

Notes with an editorial pulse.

A growing shelf of essays on product, behavior, AI, markets, learning, and the quieter systems that shape how people move through the world.

Apr 18, 2026 / Behavior

Decision Products and the Architecture of Regret

A note on why the best decision tools should not promise certainty, but should help people understand the shape of what they might regret.

Essay stub
Mar 29, 2026Research

Why Scientific Papers Need Interfaces

Dense research is not only a comprehension problem. It is a navigation problem, a visual hierarchy problem, and increasingly an AI product problem.

Feb 22, 2026Social

Campus Presence as a Consumer Social Primitive

The college social graph is not the same as the internet social graph. It is temporal, physical, and full of half-formed intent.

Jan 14, 2026Finance

Behavioral Finance as Product Design

Markets are interfaces for fear, status, patience, prediction, and time. Better finance tools should make those forces legible.

About Me

A product mind with a neuroscience lens.

I care about why people choose, learn, remember, gather, hide, risk, and imagine. Product is where those observations can become systems.

I study neuroscience and build product concepts that begin with a behavioral observation: the decision someone avoids, the social plan that never forms, the paper that feels locked away, the city that should feel more alive.

I am drawn to products that give people a new interface for something already happening in their mind: uncertainty, memory, learning, presence, privacy, ambition. The work here is intentionally concept-forward, but it is grounded in flows, incentives, emotional texture, and the craft of making an idea feel real.

Over the next two years I will be working in finance, and I want this portfolio to keep both sides visible: the creative/product side that studies people, and the strategic/market side that studies systems. Neuroscience, AI, design, behavior, and finance all ask versions of the same question: what hidden structure is shaping the outcome?

Neuroscience

Major lens for behavior, cognition, and learning

Product Lab

Voice AI, social presence, science learning, privacy, cities

Finance

A growing strategic path into markets, tools, and decision systems

Writing

Essays and notes on the systems behind modern life

Idea Lab

A vault for early signals.

Smaller concepts, finance tools, AI experiments, interface sketches, and systems thinking that do not need to be full case studies yet.

Lovable concept seed

Market Narrative Map

A finance research workspace that maps how market narratives spread across filings, earnings calls, news, and price action.

FinanceAIResearch
Experiment

Portfolio Postmortem

A tool that helps investors review past trades by separating thesis quality, timing, risk sizing, and emotional impulse.

FinanceBehaviorStrategy
Behavior model

Chronos Signal Layer

A lightweight status vocabulary for college presence: free, nearly free, open to plans, studying nearby, post-class drift.

SocialConsumerBehavior
Learning prototype

Paper-to-Mechanism Studio

An AI interface that turns neuroscience papers into causality diagrams, figure tours, and animated mechanism cards.

AIResearchEducationNeuroscience
Notebook

Interface Taste Archive

A private library for collecting interface details, interaction patterns, product language, and visual decisions worth studying.

DesignWritingStrategy

Contact / Collaboration

For product conversations, creative collaborations, and thoughtful opportunities.

I am always interested in people building precise, ambitious things: AI products, consumer systems, finance tools, learning interfaces, and ideas with a strong point of view.

Berkeley / New YorkProduct decks and deeper case studies available upon request